A model of customer loyalty and corporate social responsibility

Journal of Services Marketing

Volumn 25, Issue 2, 2011, Pages 122-133

  Mandhachitara, Rujirutana ^a   Poolthong, Yaowalak ^b  

^a PENNSYLVANIA STATE UNIVERSITY   (United States)

^b Bank of Ayudhya Public Company Limited   (Thailand)

Author keywords

Attitudes; Banking; Corporate social responsibility; Customer loyalty; Thailand

Indexed keywords

EID: 79955601085     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876041111119840     Document Type: Article

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