A multidimensional typology of customer relationships: From faltering to affective

International Journal of Bank Marketing

Volumn 29, Issue 5, 2011, Pages 398-432

  Dalziel, Nurdilek ^a   Harris, Fiona ^a   Laing, Angus ^b  

^a OPEN UNIVERSITY BUSINESS SCHOOL   (United Kingdom)

^b LOUGHBOROUGH UNIVERSITY   (United Kingdom)

Author keywords

Banking; Commitment; Qualitative research; Relationship typology; Trust

Indexed keywords

EID: 79960633813     PISSN: 02652323     EISSN: None     Source Type: Journal    
DOI: 10.1108/02652321111152918     Document Type: Article

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