Effects of trustworthiness and trust on loyalty intentions: Validating a parsimonious model in banking

International Journal of Bank Marketing

Volumn 30, Issue 4, 2012, Pages 267-279

  Shainesh, G ^a  

^a INDIAN INSTITUTE OF MANAGEMENT BANGALORE   (India)

Author keywords

India; Loyalty intentions; Relationship marketing; Retail banking; Trust; Trustworthiness beliefs

Indexed keywords

EID: 84861820261     PISSN: 02652323     EISSN: None     Source Type: Journal    
DOI: 10.1108/02652321211236905     Document Type: Article

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