메뉴 건너뛰기




Volumn 29, Issue 2, 2009, Pages 111-125

Relationships and impacts of service quality, perceived value, customer satisfaction, and image: An empirical study

Author keywords

Customer satisfaction; Hotel customers; Image; Loyalty; Perceived value; Service quality

Indexed keywords

BEST MANAGEMENT PRACTICE; CORPORATE STRATEGY; EMPIRICAL ANALYSIS; INDUSTRIAL COMPETITION; MODELING; PERCEPTION; SERVICE SECTOR;

EID: 59849091502     PISSN: 02642069     EISSN: 17439507     Source Type: Journal    
DOI: 10.1080/02642060802292932     Document Type: Article
Times cited : (509)

References (74)
  • 3
    • 0037277182 scopus 로고    scopus 로고
    • e-Satisfaction and e-loyalty: A contingency framework
    • Anderson, R. E. and Srinivasan, S. S. (2003) e-Satisfaction and e-loyalty: A contingency framework. Psychology & Marketing, 20:2, pp. 123-138.
    • (2003) Psychology & Marketing , vol.20 , Issue.2 , pp. 123-138
    • Anderson, R.E.1    Srinivasan, S.S.2
  • 4
    • 0002951664 scopus 로고
    • Stage of the product life cycle, business strategy, and business performance
    • Anderson, C. and Zeithaml, C. P. (1984) Stage of the product life cycle, business strategy, and business performance. Academy of Management Journal, 27:1, pp. 5-24.
    • (1984) Academy of Management Journal , vol.27 , Issue.1 , pp. 5-24
    • Anderson, C.1    Zeithaml, C.P.2
  • 5
    • 0032344693 scopus 로고    scopus 로고
    • Customer loyalty and complex services: The impact of corporate image on quality, customer satisfaction and loyalty for customers with varying degrees of service expertise
    • Andreassen, T. W. and Lanseng, E. (1998) Customer loyalty and complex services: The impact of corporate image on quality, customer satisfaction and loyalty for customers with varying degrees of service expertise. International Journal of Service Industry Management, 9:1, pp. 7-23.
    • (1998) International Journal of Service Industry Management , vol.9 , Issue.1 , pp. 7-23
    • Andreassen, T.W.1    Lanseng, E.2
  • 6
    • 0026410890 scopus 로고
    • A framework for marketing image management
    • Barich, H. and Kotler, P. (1991) A framework for marketing image management. Sloan Management Review, 32:2, pp. 94-104.
    • (1991) Sloan Management Review , vol.32 , Issue.2 , pp. 94-104
    • Barich, H.1    Kotler, P.2
  • 7
    • 79956032342 scopus 로고    scopus 로고
    • Service intangibility and its impact on consumer expectations of service quality
    • Bebko, C. P. (2000) Service intangibility and its impact on consumer expectations of service quality. Journal of Service Marketing, 14:1, pp. 9-26.
    • (2000) Journal of Service Marketing , vol.14 , Issue.1 , pp. 9-26
    • Bebko, C.P.1
  • 9
    • 0002866667 scopus 로고
    • Evaluating service encounters: The effects of physical surroundings and employee responses
    • Bitner, M. J. (1990) Evaluating service encounters: The effects of physical surroundings and employee responses. Journal of Marketing, 54:4, pp. 69-82.
    • (1990) Journal of Marketing , vol.54 , Issue.4 , pp. 69-82
    • Bitner, M.J.1
  • 10
  • 11
    • 0000429475 scopus 로고
    • A multistage model of customer's assessments of service quality and value
    • Bolton, R. and Drew, J. (1991) A multistage model of customer's assessments of service quality and value. Journal of Consumer Research, 17:4, pp. 375-384.
    • (1991) Journal of Consumer Research , vol.17 , Issue.4 , pp. 375-384
    • Bolton, R.1    Drew, J.2
  • 12
    • 0042206754 scopus 로고    scopus 로고
    • Price-based global market segmentation for services
    • Bolton, R. N. and Myers, M. B. (2003) Price-based global market segmentation for services. Journal of Marketing, 67:3, pp. 108-128.
    • (2003) Journal of Marketing , vol.67 , Issue.3 , pp. 108-128
    • Bolton, R.N.1    Myers, M.B.2
  • 13
    • 0042916415 scopus 로고
    • A dynamic process model of service quality: From expectations to behavioural intentions
    • Boulding, W., Karla, A., Staelin, R. and Zeithaml, V. A. (1993) A dynamic process model of service quality: From expectations to behavioural intentions. Journal of Marketing Research, 30:2, pp. 7-27.
    • (1993) Journal of Marketing Research , vol.30 , Issue.2 , pp. 7-27
    • Boulding, W.1    Karla, A.2    Staelin, R.3    Zeithaml, V.A.4
  • 14
    • 84965932242 scopus 로고
    • Back-translation for cross-cultural research
    • Brislin, R. W. (1970) Back-translation for cross-cultural research. Journal of Cross-Cultural Psychology, 1:13, pp. 185-216.
    • (1970) Journal of Cross-Cultural Psychology , vol.1 , Issue.13 , pp. 185-216
    • Brislin, R.W.1
  • 15
    • 0002838180 scopus 로고    scopus 로고
    • Structural models of antisocial behaviour and during-treatment performance for probationers in a substance abuse treatment program
    • Broome, K. M., Knight, K., Joe, G. W., Simpson, D. D. and Cross, D. (1997) Structural models of antisocial behaviour and during-treatment performance for probationers in a substance abuse treatment program. Structural Equation Modeling, 4:1, pp. 37-51.
    • (1997) Structural Equation Modeling , vol.4 , Issue.1 , pp. 37-51
    • Broome, K.M.1    Knight, K.2    Joe, G.W.3    Simpson, D.D.4    Cross, D.5
  • 16
    • 0001233581 scopus 로고
    • Alternative ways of assessing fit
    • Newbury Park, CA: Sage
    • Browne, M. W. and Cudeck, R. (1993) Alternative ways of assessing fit. Testing structural equation models, pp. 136-162. Newbury Park, CA: Sage
    • (1993) Testing Structural Equation Models , pp. 136-162
    • Browne, M.W.1    Cudeck, R.2
  • 17
    • 85036372776 scopus 로고    scopus 로고
    • SERVQUAL: Review, critique, research agenda
    • Buttle, F. (1996) SERVQUAL: Review, critique, research agenda. European Journal of Marketing, 30:1, pp. 8-32.
    • (1996) European Journal of Marketing , vol.30 , Issue.1 , pp. 8-32
    • Buttle, F.1
  • 19
    • 0002596497 scopus 로고
    • Consumer perceptions of service quality: An assessment of the SERVQUAL dimensions
    • Carman, J. M. (1990) Consumer perceptions of service quality: An assessment of the SERVQUAL dimensions. Journal of Retailing, 66:1, pp. 33-55.
    • (1990) Journal of Retailing , vol.66 , Issue.1 , pp. 33-55
    • Carman, J.M.1
  • 21
    • 0037247393 scopus 로고    scopus 로고
    • A conceptual model of perceived customer value in e-commerce: A preliminary investigation
    • Chen, Z. and Dubinsky, A. J. (2003) A conceptual model of perceived customer value in e-commerce: A preliminary investigation. Psychology & Marketing, 20:4, pp. 323-347.
    • (2003) Psychology & Marketing , vol.20 , Issue.4 , pp. 323-347
    • Chen, Z.1    Dubinsky, A.J.2
  • 22
    • 0002704641 scopus 로고    scopus 로고
    • Assessing the effects of quality, value, and customer satisfaction on consumer behavioural intentions in service environments
    • Cronin, J. J., Brady, M. K. and Hult, G. T. (2000) Assessing the effects of quality, value, and customer satisfaction on consumer behavioural intentions in service environments. Journal of Retailing, 76:2, pp. 193-218.
    • (2000) Journal of Retailing , vol.76 , Issue.2 , pp. 193-218
    • Cronin, J.J.1    Brady, M.K.2    Hult, G.T.3
  • 23
    • 0002381637 scopus 로고
    • Measuring service quality: A re-examination and extension
    • Cronin, J. J. and Taylor, S. A. (1992) Measuring service quality: A re-examination and extension. Journal of Marketing, 56:3, pp. 55-68.
    • (1992) Journal of Marketing , vol.56 , Issue.3 , pp. 55-68
    • Cronin, J.J.1    Taylor, S.A.2
  • 24
    • 0007744069 scopus 로고
    • SERVPERF versus SERVQUAL: Reconciling performance-based and perceptions-minus-expectations measurement of service quality
    • Cronin, J. J. and Taylor, S. A. (1994) SERVPERF versus SERVQUAL: Reconciling performance-based and perceptions-minus-expectations measurement of service quality. Journal of Marketing, 58:1, pp. 125-131.
    • (1994) Journal of Marketing , vol.58 , Issue.1 , pp. 125-131
    • Cronin, J.J.1    Taylor, S.A.2
  • 25
    • 77951516228 scopus 로고
    • Customer loyalty: Toward an integrated conceptual framework
    • Dick, A. and Basu, K. (1994) Customer loyalty: Toward an integrated conceptual framework. Journal of Academy of Marketing Science, 22:2, pp. 99-113.
    • (1994) Journal of Academy of Marketing Science , vol.22 , Issue.2 , pp. 99-113
    • Dick, A.1    Basu, K.2
  • 26
    • 10444259018 scopus 로고    scopus 로고
    • The role of affective factors on perceived cruise vacation value
    • Duman, T. and Mattila, A. (2005) The role of affective factors on perceived cruise vacation value. Tourism Management, 26:3, pp. 311-323.
    • (2005) Tourism Management , vol.26 , Issue.3 , pp. 311-323
    • Duman, T.1    Mattila, A.2
  • 27
    • 0002469577 scopus 로고
    • A national customer satisfaction barometer: The Swedish experience
    • Fornell, C. (1992) A national customer satisfaction barometer: The Swedish experience. Journal of Marketing, 56:1, pp. 6-21.
    • (1992) Journal of Marketing , vol.56 , Issue.1 , pp. 6-21
    • Fornell, C.1
  • 28
    • 0030518346 scopus 로고    scopus 로고
    • The American customer satisfaction index: Nature, purpose, and findings
    • Fornell, C., Johnson, M. D., Anderson, E. W., Cha, J. and Bryant, B. E. (1996) The American customer satisfaction index: Nature, purpose, and findings. Journal of Marketing, 60:4, pp. 7-18.
    • (1996) Journal of Marketing , vol.60 , Issue.4 , pp. 7-18
    • Fornell, C.1    Johnson, M.D.2    Anderson, E.W.3    Cha, J.4    Bryant, B.E.5
  • 29
    • 84992886003 scopus 로고    scopus 로고
    • When does commitment lead to loyalty?
    • Fullerton, G. (2003) When does commitment lead to loyalty?. Journal of Service Research, 5:4, pp. 333-344.
    • (2003) Journal of Service Research , vol.5 , Issue.4 , pp. 333-344
    • Fullerton, G.1
  • 31
    • 0002667595 scopus 로고    scopus 로고
    • Customer-employee rapport in service relationships
    • Gremler, D. D. and Gwinner, K. P. (2000) Customer-employee rapport in service relationships. Journal of Service Research, 3:1, pp. 82-104.
    • (2000) Journal of Service Research , vol.3 , Issue.1 , pp. 82-104
    • Gremler, D.D.1    Gwinner, K.P.2
  • 32
    • 84869571048 scopus 로고
    • A service quality model and its marketing implications
    • Grönroos, C. (1984) A service quality model and its marketing implications. European Journal of Marketing, 18:4, pp. 36-44.
    • (1984) European Journal of Marketing , vol.18 , Issue.4 , pp. 36-44
    • Grönroos, C.1
  • 33
    • 0030501311 scopus 로고    scopus 로고
    • The management of customer-contact service employees: An empirical investigation
    • Hartline, M. D. and Ferrell, O. C. (1996) The management of customer-contact service employees: An empirical investigation. Journal of Marketing, 60:4, pp. 52-70.
    • (1996) Journal of Marketing , vol.60 , Issue.4 , pp. 52-70
    • Hartline, M.D.1    Ferrell, O.C.2
  • 35
    • 0002583517 scopus 로고
    • The nature of customer value: An axiology of service in the consumption experience
    • Sage, London
    • Holbrook, M. B. (1994) The nature of customer value: An axiology of service in the consumption experience. Service quality: New directions in theory and practice, pp. 21-71. Sage, London
    • (1994) Service Quality: New Directions in Theory and Practice , pp. 21-71
    • Holbrook, M.B.1
  • 37
    • 0012205412 scopus 로고    scopus 로고
    • Gaining competitive advantage through customer value oriented management
    • Huber, F., Hermann, A. and Morgan, R. E. (2001) Gaining competitive advantage through customer value oriented management. Journal of Consumer Marketing, 18:1, pp. 41-53.
    • (2001) Journal of Consumer Marketing , vol.18 , Issue.1 , pp. 41-53
    • Huber, F.1    Hermann, A.2    Morgan, R.E.3
  • 38
    • 0032362373 scopus 로고    scopus 로고
    • Alternative indices for monitoring customer perceptions of service quality: A comparative evaluation in a retail context
    • Hurley, R. H. and Estelami, H. (1998) Alternative indices for monitoring customer perceptions of service quality: A comparative evaluation in a retail context. Journal of the Academy of Marketing Science, 26:3, pp. 201-221.
    • (1998) Journal of the Academy of Marketing Science , vol.26 , Issue.3 , pp. 201-221
    • Hurley, R.H.1    Estelami, H.2
  • 41
    • 48749089095 scopus 로고    scopus 로고
    • Predictors of relationship quality and relationship outcomes in luxury restaurants
    • Kim, W. G., Lee, Y. K. and Yoo, Y. J. (2006) Predictors of relationship quality and relationship outcomes in luxury restaurants. Journal of Hospitality & Tourism Research, 30:2, pp. 143-169.
    • (2006) Journal of Hospitality & Tourism Research , vol.30 , Issue.2 , pp. 143-169
    • Kim, W.G.1    Lee, Y.K.2    Yoo, Y.J.3
  • 42
    • 0034409859 scopus 로고    scopus 로고
    • Perceived retail crowding and shopping satisfaction: What modifies this relationship?
    • Machleit, K. A., Eroglu, S. A. and Mantel, S. P. (2000) Perceived retail crowding and shopping satisfaction: What modifies this relationship?. Journal of Consumer Psychology, 9:1, pp. 29-42.
    • (2000) Journal of Consumer Psychology , vol.9 , Issue.1 , pp. 29-42
    • Machleit, K.A.1    Eroglu, S.A.2    Mantel, S.P.3
  • 43
    • 0043195424 scopus 로고    scopus 로고
    • Emotional response and shopping satisfaction: Moderating effects of shopper attributions
    • Machleit, K. A. and Mantel, S. P. (2001) Emotional response and shopping satisfaction: Moderating effects of shopper attributions. Journal of Business Research, 54:2, pp. 97-106.
    • (2001) Journal of Business Research , vol.54 , Issue.2 , pp. 97-106
    • Machleit, K.A.1    Mantel, S.P.2
  • 44
    • 0001491930 scopus 로고
    • The role of imagery in information processing: Review and extensions
    • MacInnis, D. J. and Price, L. L. (1987) The role of imagery in information processing: Review and extensions. Journal of Consumer Research, 13:4, pp. 473-491.
    • (1987) Journal of Consumer Research , vol.13 , Issue.4 , pp. 473-491
    • MacInnis, D.J.1    Price, L.L.2
  • 45
    • 21344486274 scopus 로고
    • Assessing the dimensionality and structure of the consumption experience: Evaluation, feeling and satisfaction
    • Mano, H. and Oliver, R. L. (1993) Assessing the dimensionality and structure of the consumption experience: Evaluation, feeling and satisfaction. Journal of Consumer Research, 20:3, pp. 451-466.
    • (1993) Journal of Consumer Research , vol.20 , Issue.3 , pp. 451-466
    • Mano, H.1    Oliver, R.L.2
  • 47
    • 84986082086 scopus 로고    scopus 로고
    • Customer satisfaction with services: Putting perceived value into the equation
    • McDougall, G. and Levesque, T. (2000) Customer satisfaction with services: Putting perceived value into the equation. Journal of Services Marketing, 14:5, pp. 392-410.
    • (2000) Journal of Services Marketing , vol.14 , Issue.5 , pp. 392-410
    • McDougall, G.1    Levesque, T.2
  • 48
    • 24444445801 scopus 로고
    • McGraw-Hill, New York
    • Monroe, K. B. (1990) Pricing, McGraw-Hill, New York
    • (1990) Pricing
    • Monroe, K.B.1
  • 49
    • 59849124487 scopus 로고    scopus 로고
    • Effect of management commitment on service quality to increase customer satisfaction of domestic airlines in Indonesia
    • Natalisa, D. and Subroto, B. (1998) Effect of management commitment on service quality to increase customer satisfaction of domestic airlines in Indonesia. Singapore Management Review, 25:1, pp. 85-104.
    • (1998) Singapore Management Review , vol.25 , Issue.1 , pp. 85-104
    • Natalisa, D.1    Subroto, B.2
  • 50
    • 84887051004 scopus 로고    scopus 로고
    • The mediating role of corporate image on customers' retention decisions: An investigation in financial services
    • Nguyen, N. and LeBlanc, G. (1998) The mediating role of corporate image on customers' retention decisions: An investigation in financial services. International Journal of Bank Marketing, 16:2, pp. 52-65.
    • (1998) International Journal of Bank Marketing , vol.16 , Issue.2 , pp. 52-65
    • Nguyen, N.1    LeBlanc, G.2
  • 51
    • 0002757343 scopus 로고
    • Measurement and evaluation of satisfaction processes in retail settings
    • Oliver, R. L. (1981) Measurement and evaluation of satisfaction processes in retail settings. Journal of Retailing, 57:3, pp. 25-48.
    • (1981) Journal of Retailing , vol.57 , Issue.3 , pp. 25-48
    • Oliver, R.L.1
  • 52
    • 33644624639 scopus 로고    scopus 로고
    • Service quality, customer satisfaction, and behavioural intentions in the service factory
    • Olorunniwo, F., Hsu, M. K. and Udo, G. J. (2006) Service quality, customer satisfaction, and behavioural intentions in the service factory. Journal of Services Marketing, 20:1, pp. 59-72.
    • (2006) Journal of Services Marketing , vol.20 , Issue.1 , pp. 59-72
    • Olorunniwo, F.1    Hsu, M.K.2    Udo, G.J.3
  • 53
    • 0001261094 scopus 로고
    • Refinement and reassessment of the SERVQUAL scale
    • Parasuraman, A., Berry, L. L. and Zeithaml, V. A. (1991) Refinement and reassessment of the SERVQUAL scale. Journal of Retailing, 67:4, pp. 420-450.
    • (1991) Journal of Retailing , vol.67 , Issue.4 , pp. 420-450
    • Parasuraman, A.1    Berry, L.L.2    Zeithaml, V.A.3
  • 54
    • 23044517869 scopus 로고    scopus 로고
    • The impact of technology on the quality-value-loyalty chain: A research agenda
    • Parasuraman, A. and Grewal, D. (2000) The impact of technology on the quality-value-loyalty chain: A research agenda. Journal of the Academy of Marketing Science, 28:1, pp. 168-174.
    • (2000) Journal of the Academy of Marketing Science , vol.28 , Issue.1 , pp. 168-174
    • Parasuraman, A.1    Grewal, D.2
  • 55
    • 0002408510 scopus 로고
    • A conceptual model of service quality and its implications for future research
    • Parasuraman, A., Zeithaml, W. and Berry, L. (1985) A conceptual model of service quality and its implications for future research. Journal of Marketing, 49:4, pp. 41-50.
    • (1985) Journal of Marketing , vol.49 , Issue.4 , pp. 41-50
    • Parasuraman, A.1    Zeithaml, W.2    Berry, L.3
  • 56
    • 0001312089 scopus 로고
    • SERVQUAL: A multiple-item scale for measuring consumer perceptions of service quality
    • Parasuraman, A., Zeithaml, V. A. and Berry, L. L. (1988) SERVQUAL: A multiple-item scale for measuring consumer perceptions of service quality. Journal of Retailing, 64:1, pp. 12-40.
    • (1988) Journal of Retailing , vol.64 , Issue.1 , pp. 12-40
    • Parasuraman, A.1    Zeithaml, V.A.2    Berry, L.L.3
  • 57
    • 84992932637 scopus 로고
    • Going to extremes: Managing service encounters and assessing provider performance
    • Price, L. L., Arnould, E. J. and Tierney, P. (1995) Going to extremes: Managing service encounters and assessing provider performance. Journal of Marketing, 59:2, pp. 83-97.
    • (1995) Journal of Marketing , vol.59 , Issue.2 , pp. 83-97
    • Price, L.L.1    Arnould, E.J.2    Tierney, P.3
  • 58
    • 28444484672 scopus 로고    scopus 로고
    • Linking perceived value and loyalty in location-based mobile services
    • Pura, M. (2005) Linking perceived value and loyalty in location-based mobile services. Managing Service Quality, 15:6, pp. 509-538.
    • (2005) Managing Service Quality , vol.15 , Issue.6 , pp. 509-538
    • Pura, M.1
  • 59
    • 85133004179 scopus 로고    scopus 로고
    • The value concept and relationship marketing
    • Ravald, A. and Grönroos, C. (1996) The value concept and relationship marketing. European Journal of Marketing, 30:2, pp. 19-30.
    • (1996) European Journal of Marketing , vol.30 , Issue.2 , pp. 19-30
    • Ravald, A.1    Grönroos, C.2
  • 60
    • 0032341750 scopus 로고    scopus 로고
    • On the relationship between perceived service quality, service loyalty and switching costs
    • Ruyter, K., Wetzels, M. and Bloemer, J. (1998) On the relationship between perceived service quality, service loyalty and switching costs. International Journal of Service Industry Management, 9:5, pp. 436-453.
    • (1998) International Journal of Service Industry Management , vol.9 , Issue.5 , pp. 436-453
    • Ruyter, K.1    Wetzels, M.2    Bloemer, J.3
  • 61
    • 0032339577 scopus 로고    scopus 로고
    • Customer-service provider relationship: An empirical test of a model of service quality, satisfaction and relationship oriented outcome
    • Shemwell, D. J., Yavas, U. and Bilgin, Z. (1998) Customer-service provider relationship: An empirical test of a model of service quality, satisfaction and relationship oriented outcome. International Journal of Service Industry Management, 9:2, pp. 155-168.
    • (1998) International Journal of Service Industry Management , vol.9 , Issue.2 , pp. 155-168
    • Shemwell, D.J.1    Yavas, U.2    Bilgin, Z.3
  • 62
    • 84986064573 scopus 로고    scopus 로고
    • An examination of the relationship between service quality, customer satisfaction, and store loyalty
    • Sivadas, E. and Baker-Prewitt, J. (2000) An examination of the relationship between service quality, customer satisfaction, and store loyalty. International Journal of Retail & Distribution Management, 28:2, pp. 73-82.
    • (2000) International Journal of Retail & Distribution Management , vol.28 , Issue.2 , pp. 73-82
    • Sivadas, E.1    Baker-Prewitt, J.2
  • 63
    • 84986145268 scopus 로고    scopus 로고
    • The relationship between service quality and customer satisfaction - A factor-specific approach
    • Sureshchandar, G. S., Rajendran, C. and Anantharaman, R. N. (2002) The relationship between service quality and customer satisfaction-A factor-specific approach. Journal of Service Marketing, 16:4, pp. 363-379.
    • (2002) Journal of Service Marketing , vol.16 , Issue.4 , pp. 363-379
    • Sureshchandar, G.S.1    Rajendran, C.2    Anantharaman, R.N.3
  • 65
    • 0000455143 scopus 로고
    • Postpurchase communication by consumers
    • Swan, J. E. and Oliver, R. L. (1989) Postpurchase communication by consumers. Journal of Retailing, 65:4, pp. 516-533.
    • (1989) Journal of Retailing , vol.65 , Issue.4 , pp. 516-533
    • Swan, J.E.1    Oliver, R.L.2
  • 66
    • 0002271779 scopus 로고
    • Models of consumer satisfaction formation: An extension
    • Tse, D. K. and Wilton, P. C. (1988) Models of consumer satisfaction formation: An extension. Journal of Marketing Research, 25:2, pp. 204-212.
    • (1988) Journal of Marketing Research , vol.25 , Issue.2 , pp. 204-212
    • Tse, D.K.1    Wilton, P.C.2
  • 67
    • 21144470185 scopus 로고
    • Development of a multi-item scale for measuring hospital service quality
    • Vandamme, R. and Leunis, J. (1993) Development of a multi-item scale for measuring hospital service quality. International Journal of Service Industry Management, 4:3, pp. 30-49.
    • (1993) International Journal of Service Industry Management , vol.4 , Issue.3 , pp. 30-49
    • Vandamme, R.1    Leunis, J.2
  • 68
    • 84986100107 scopus 로고    scopus 로고
    • Customer-minded growth through services
    • Vandermerwe, S. (2003) Customer-minded growth through services. Managing Service Quality, 13:4, pp. 262-266.
    • (2003) Managing Service Quality , vol.13 , Issue.4 , pp. 262-266
    • Vandermerwe, S.1
  • 69
    • 0000922949 scopus 로고
    • Product/consumption-based affective responses and post-purchase processes
    • Westbrook, R. A. (1987) Product/consumption-based affective responses and post-purchase processes. Journal of Marketing Research, 24:3, pp. 258-270.
    • (1987) Journal of Marketing Research , vol.24 , Issue.3 , pp. 258-270
    • Westbrook, R.A.1
  • 70
    • 0031536393 scopus 로고    scopus 로고
    • Customer value: The next source of competitive advantage
    • Woodruff, R. B. (1997) Customer value: The next source of competitive advantage. Journal of the Academy of Marketing Science, 25:2, pp. 139-153.
    • (1997) Journal of the Academy of Marketing Science , vol.25 , Issue.2 , pp. 139-153
    • Woodruff, R.B.1
  • 71
    • 0002667763 scopus 로고
    • Consumer perceptions of price, quality, and value: A means-end model and synthesis of evidence
    • Zeithaml, V. A. (1988) Consumer perceptions of price, quality, and value: A means-end model and synthesis of evidence. Journal of Marketing, 52:3, pp. 2-22.
    • (1988) Journal of Marketing , vol.52 , Issue.3 , pp. 2-22
    • Zeithaml, V.A.1
  • 72
    • 23044518118 scopus 로고    scopus 로고
    • Service quality, profitability and the economic worth of customers: What we know and what we need to learn
    • Zeithaml, V. A. (2000) Service quality, profitability and the economic worth of customers: What we know and what we need to learn. Journal of the Academy of Marketing Science, 28:1, pp. 67-85.
    • (2000) Journal of the Academy of Marketing Science , vol.28 , Issue.1 , pp. 67-85
    • Zeithaml, V.A.1
  • 73
    • 0030548125 scopus 로고    scopus 로고
    • The behavioural consequences of service quality
    • Zeithaml, V., Berry, L. and Parasuraman, A. (1996) The behavioural consequences of service quality. Journal of Marketing, 60:2, pp. 31-46.
    • (1996) Journal of Marketing , vol.60 , Issue.2 , pp. 31-46
    • Zeithaml, V.1    Berry, L.2    Parasuraman, A.3
  • 74
    • 0001341212 scopus 로고
    • Impression of retailing stores: A content analysis of consumer images
    • Zimmer, M. R. and Golden, L. L. (1988) Impression of retailing stores: A content analysis of consumer images. Journal of Retailing, 64:3, pp. 265-293.
    • (1988) Journal of Retailing , vol.64 , Issue.3 , pp. 265-293
    • Zimmer, M.R.1    Golden, L.L.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.