How quality, value, image, and satisfaction create loyalty at a Chinese telecom

Journal of Business Research

Volumn 62, Issue 10, 2009, Pages 980-986

  Lai, Fujun ^a   Griffin, Mitch ^b   Babin, Barry J ^c  

^a UNIVERSITY OF SOUTHERN MISSISSIPPI   (United States)

^b BRADLEY UNIVERSITY   (United States)

^c LOUISIANA TECH UNIVERSITY   (United States)

Author keywords

China; Image; Loyalty; Mobile communications; Satisfaction; Value

Indexed keywords

EID: 67649684746     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2008.10.015     Document Type: Article

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