Creating advocates: The roles of satisfaction, trust and commitment

Journal of Retailing and Consumer Services

Volumn 18, Issue 1, 2011, Pages 92-100

  Fullerton, Gordon ^a  

^a SAINT MARY S UNIVERSITY   (Canada)

Author keywords

Advocacy; Customer commitment; Relationship marketing

Indexed keywords

ADVOCACY; COGNITION; CONSUMPTION BEHAVIOR; MARKETING; SERVICE PROVISION; SERVICE SECTOR; THEORETICAL STUDY;

EID: 78650549150     PISSN: 09696989     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretconser.2010.10.003     Document Type: Article

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