Investigating the impact of service quality and customer satisfaction on customer loyalty in mobile telephony in Greece

TQM Journal

Volumn 22, Issue 3, 2010, Pages 330-343

  Santouridis, Ilias ^a   Trivellas, Panagiotis ^a  

^a Technological Education Institute TEI of Larissa   (Greece)

Author keywords

Customer loyalty; Customer satisfaction; Customer services quality; Greece; Mobile communication systems

Indexed keywords

BILLING SYSTEMS; CUSTOMER LOYALTY; CUSTOMER SERVICES; DESIGN/METHODOLOGY/APPROACH; FIELD RESEARCH; MATURE MARKETS; MOBILE COMMUNICATION SYSTEMS; MOBILE OPERATORS; MOBILE TELEPHONY; MOBILE-PHONE USERS; PRICING STRUCTURES; RELIABILITY TEST; RESEARCH MODELS; RESEARCH QUESTIONS; SERVICE QUALITY; STATISTICAL ANALYSIS; SWITCHING COSTS;

COMMUNICATION SYSTEMS; MOBILE TELECOMMUNICATION SYSTEMS; QUALITY OF SERVICE; RADIO BROADCASTING; RESEARCH; SALES; STATISTICAL TESTS; SYNTHESIS (CHEMICAL); TELECOMMUNICATION EQUIPMENT;

CUSTOMER SATISFACTION;

EID: 77951843544     PISSN: 17542731     EISSN: None     Source Type: Journal    
DOI: 10.1108/17542731011035550     Document Type: Article

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