The influence of corporate image on consumer trust: A comparative analysis in traditional versus internet banking

Internet Research

Volumn 15, Issue 4, 2005, Pages 447-470

  Flavián, Carlos ^a   Guinalíu, Miguel ^a   Torres, Eduardo ^b  

^a UNIVERSITY OF ZARAGOZA   (Spain)

^b UNIVERSITY OF CHILE   (Chile)

Author keywords

Corporate image; Internet; Trust

Indexed keywords

EID: 24944506878     PISSN: 10662243     EISSN: None     Source Type: Journal    
DOI: 10.1108/10662240510615191     Document Type: Review

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