Automated service quality as a predictor of customers' commitment: A practical study within the UAE retail banking context

Asia Pacific Journal of Marketing and Logistics

Volumn 23, Issue 3, 2011, Pages 346-366

  Al Hawari, Mohammad Ahmad ^a  

^a UNIVERSITY OF SHARJAH   (United Arab Emirates)

Author keywords

Bank automated services; Customer commitment; Customer delight; Customer services quality; Customer trust; United Arab Emirates

Indexed keywords

EID: 84986076354     PISSN: 13555855     EISSN: 17584248     Source Type: Journal    
DOI: 10.1108/13555851111143259     Document Type: Article

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