Emotional and rational motivations for customer loyalty in business-to-business professional services

Service Industries Journal

Volumn 29, Issue 8, 2009, Pages 1151-1169

  Čater, Barbara ^a   Čater, Tomaž ^a  

^a UNIVERSITY OF LJUBLJANA   (Slovenia)

Author keywords

Activity links; Actor bonds; Benefits; Business relationship; Business to business market; Commitment; Customer loyalty; Professional services; Relationship management; Resource ties

Indexed keywords

BEST MANAGEMENT PRACTICE; BUSINESS SERVICE; CORPORATE STRATEGY; KNOWLEDGE; MARKETING; THEORETICAL STUDY;

EID: 70349995558     PISSN: 02642069     EISSN: 17439507     Source Type: Journal    
DOI: 10.1080/02642060902764780     Document Type: Article

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