The effects of relational bonds on online customer satisfaction

Service Industries Journal

Volumn 29, Issue 11, 2009, Pages 1581-1595

  Chen, Yi Ling ^a   Chiu, Hung Chang ^b  

^a NATIONAL TAIWAN UNIVERSITY   (Taiwan)

^b NATIONAL TSING HUA UNIVERSITY   (Taiwan)

Author keywords

Customer satisfaction; e commerce; Financial bond; Gender difference; Internet marketing; Relational bonds; Relationship marketing; Social bond; Structural bond; Time horizon

Indexed keywords

INTERNET; RETAILING; SHOPPING ACTIVITY;

EID: 70449120599     PISSN: 02642069     EISSN: 17439507     Source Type: Journal    
DOI: 10.1080/02642060902793326     Document Type: Article

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