메뉴 건너뛰기




Volumn 26, Issue 3, 2012, Pages 168-180

Complementary effects of relational bonds in information asymmetry contexts

Author keywords

Banking; Customer relationship management; Future intentions; Information asymmetry; Relational bonds; Relationship marketing; Relationship quality

Indexed keywords


EID: 84861327900     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876041211223979     Document Type: Article
Times cited : (32)

References (49)
  • 2
    • 84951659358 scopus 로고
    • Relationship marketing of services: Growing interest, emerging perspectives
    • Berry, L.L. (1995), "Relationship marketing of services: growing interest, emerging perspectives" in Journal of the Academy of Marketing Sciences, Vol. 23, No. 4, pp. 236-45.
    • (1995) Journal of the Academy of Marketing Sciences , vol.23 , Issue.4 , pp. 236-245
    • Berry, L.L.1
  • 4
    • 84992779478 scopus 로고    scopus 로고
    • Striking the right balance: Designing service to enhance business-to-business relationships
    • May
    • Bolton, R.N., Smith, A.K. and Wagner, J. (2003), "Striking the right balance: designing service to enhance business-to-business relationships" in Journal of Service Research, Vol. 5, May, pp. 271-91.
    • (2003) Journal of Service Research , vol.5 , pp. 271-291
    • Bolton, R.N.1    Smith, A.K.2    Wagner, J.3
  • 5
    • 27744519529 scopus 로고    scopus 로고
    • Relationship marketing and consumer switching behavior
    • Chiu, H.C., Hsieh, Y.C., Li, Y.C. and Lee, M. (2005), "Relationship marketing and consumer switching behavior" in Journal of Business Research, Vol. 58, pp. 1681-9.
    • (2005) Journal of Business Research , vol.58 , pp. 1681-1689
    • Chiu, H.C.1    Hsieh, Y.C.2    Li, Y.C.3    Lee, M.4
  • 6
    • 0002829174 scopus 로고
    • Free competition and the optimal amount of fraud
    • Darby, M.R. and Karni, E. (1973), "Free competition and the optimal amount of fraud" in Journal of Law and Economics, Vol. 16, pp. 67-88.
    • (1973) Journal of Law and Economics , vol.16 , pp. 67-88
    • Darby, M.R.1    Karni, E.2
  • 7
    • 0035637894 scopus 로고    scopus 로고
    • Investments in consumer relationships: A cross-country and cross-industry exploration
    • October
    • De Wulf, K., Odekerken-Schröder, G. and Iacobucci, D. (2001), "Investments in consumer relationships: a cross-country and cross-industry exploration" in Journal of Marketing, Vol. 65, October, pp. 33-50.
    • (2001) Journal of Marketing , vol.65 , pp. 33-50
    • de Wulf, K.1    Odekerken-Schröder, G.2    Iacobucci, D.3
  • 8
    • 0001932429 scopus 로고
    • Developing buyer-seller relationships
    • April
    • Dwyer, F.R., Schurr, P.H. and Oh, S. (1987), "Developing buyer-seller relationships" in Journal of Marketing, Vol. 51, April, pp. 11-27.
    • (1987) Journal of Marketing , vol.51 , pp. 11-27
    • Dwyer, F.R.1    Schurr, P.H.2    Oh, S.3
  • 9
    • 0030489314 scopus 로고    scopus 로고
    • The impact of service quality and service characteristics on customer retention: Small businesses and their banks in the UK
    • September
    • Ennew, C.T. and Binks, M.R. (1996), "The impact of service quality and service characteristics on customer retention: small businesses and their banks in the UK" in British Journal of Management, Vol. 7, September, pp. 219-30.
    • (1996) British Journal of Management , vol.7 , pp. 219-230
    • Ennew, C.T.1    Binks, M.R.2
  • 11
    • 0000771343 scopus 로고
    • Consumer scepticisms of advertising claims: Testing hypotheses from economics of information
    • Ford, G.T., Smith, D.B. and Swasy, J.L. (1990), "Consumer scepticisms of advertising claims: testing hypotheses from economics of information" in Journal of Consumer Research, Vol. 16, No. 4, pp. 433-41.
    • (1990) Journal of Consumer Research , vol.16 , Issue.4 , pp. 433-441
    • Ford, G.T.1    Smith, D.B.2    Swasy, J.L.3
  • 12
    • 0000009769 scopus 로고
    • Evaluating structural equation models with unobservable variables and measurement error
    • February
    • Fornell, C. and Larcker, D.F. (1981), "Evaluating structural equation models with unobservable variables and measurement error" in Journal of Marketing Research, Vol. 18, February, pp. 39-50.
    • (1981) Journal of Marketing Research , vol.18 , pp. 39-50
    • Fornell, C.1    Larcker, D.F.2
  • 13
    • 0033423162 scopus 로고    scopus 로고
    • The different roles of satisfaction, trust, and commitment in customer relationships
    • April
    • Garbarino, E. and Johnson, M.S. (1999), "The different roles of satisfaction, trust, and commitment in customer relationships" in Journal of Marketing, Vol. 63, April, pp. 70-87.
    • (1999) Journal of Marketing , vol.63 , pp. 70-87
    • Garbarino, E.1    Johnson, M.S.2
  • 14
    • 0010443030 scopus 로고    scopus 로고
    • Economic and social satisfaction: Measurement and relevance to marketing channel relationships
    • Geyskens, I. and Steenkamp, J.B.E.M. (2000), "Economic and social satisfaction: measurement and relevance to marketing channel relationships" in Journal of Retailing, Vol. 76, No. 1, pp. 11-32.
    • (2000) Journal of Retailing , vol.76 , Issue.1 , pp. 11-32
    • Geyskens, I.1    Steenkamp, J.B.E.M.2
  • 15
    • 13844264304 scopus 로고    scopus 로고
    • Trust and commitment influences on customer retention: Insights from business-to-business services
    • Gounaris, S.P. (2005), "Trust and commitment influences on customer retention: insights from business-to-business services" in Journal of Business Research, Vol. 58, pp. 126-40.
    • (2005) Journal of Business Research , vol.58 , pp. 126-140
    • Gounaris, S.P.1
  • 16
    • 84976969121 scopus 로고
    • Economic institutions as social constructions: A framework for analysis
    • Granovetter, M. (1992), "Economic institutions as social constructions: a framework for analysis" in Acta Sociologica, Vol. 35, pp. 3-11.
    • (1992) Acta Sociologica , vol.35 , pp. 3-11
    • Granovetter, M.1
  • 17
    • 0032395145 scopus 로고    scopus 로고
    • Relational benefits in services industries: The customer's perspective
    • Gwinner, K.P., Gremler, D.D. and Bitner, M.J. (1998), "Relational benefits in services industries: the customer's perspective" in Journal of the Academy of Marketing Science, Vol. 26, No. 2, pp. 101-14.
    • (1998) Journal of the Academy of Marketing Science , vol.26 , Issue.2 , pp. 101-114
    • Gwinner, K.P.1    Gremler, D.D.2    Bitner, M.J.3
  • 19
    • 14844356442 scopus 로고    scopus 로고
    • Maintaining a committed online customer: A study across search-experience-credence products
    • Hsieh, Y.C., Chiu, H.C. and Chiang, M.Y. (2005), "Maintaining a committed online customer: a study across search-experience-credence products" in Journal of Retailing, Vol. 81, No. 1, pp. 75-82.
    • (2005) Journal of Retailing , vol.81 , Issue.1 , pp. 75-82
    • Hsieh, Y.C.1    Chiu, H.C.2    Chiang, M.Y.3
  • 20
    • 0035530174 scopus 로고    scopus 로고
    • Pie sharing in complex collaboration contexts
    • Jap, S.D. (2001), "Pie sharing in complex collaboration contexts" in Journal of Marketing Research, Vol. 38, No. 1, pp. 86-99.
    • (2001) Journal of Marketing Research , vol.38 , Issue.1 , pp. 86-99
    • Jap, S.D.1
  • 21
    • 0034341457 scopus 로고    scopus 로고
    • Control mechanisms and the relationship life cycle: Implications for safeguarding specific investments and developing commitment
    • Jap, S.D. and Ganesan, S. (2000), "Control mechanisms and the relationship life cycle: Implications for safeguarding specific investments and developing commitment" in Journal of Marketing Research, Vol. 37, No. 2, pp. 227-45.
    • (2000) Journal of Marketing Research , vol.37 , Issue.2 , pp. 227-245
    • Jap, S.D.1    Ganesan, S.2
  • 22
    • 34047247559 scopus 로고    scopus 로고
    • Putting it right: Service failure and customer loyalty in UK banks
    • Jones, H. and Farquhar, J.D. (2007), "Putting it right: service failure and customer loyalty in UK banks" in International Journal of Bank Marketing, Vol. 25, No. 3, pp. 161-72.
    • (2007) International Journal of Bank Marketing , vol.25 , Issue.3 , pp. 161-172
    • Jones, H.1    Farquhar, J.D.2
  • 23
    • 84986172668 scopus 로고    scopus 로고
    • Brand equity: Is it more important in services?
    • Krishnan, B.C. and Hartline, M.D. (2001), "Brand equity: is it more important in services?" in Journal of Services Marketing, Vol. 15, No. 5, pp. 328-42.
    • (2001) Journal of Services Marketing , vol.15 , Issue.5 , pp. 328-342
    • Krishnan, B.C.1    Hartline, M.D.2
  • 24
    • 60549094401 scopus 로고    scopus 로고
    • Online service personalization for apparel shopping
    • Lee, E.J. and Park, J.K. (2009), "Online service personalization for apparel shopping" in Journal of Retailing and Consumer Services, Vol. 16, No. 2, pp. 83-91.
    • (2009) Journal of Retailing and Consumer Services , vol.16 , Issue.2 , pp. 83-91
    • Lee, E.J.1    Park, J.K.2
  • 25
    • 30744440417 scopus 로고    scopus 로고
    • The behavioural sequence of the financial services industry in Taiwan: Service quality, relationship quality and behavioural loyalty
    • Liang, C.J. and Wang, W.H. (2006), "The behavioural sequence of the financial services industry in Taiwan: Service quality, relationship quality and behavioural loyalty" in The Service Industries Journal, Vol. 26, No. 2, pp. 119-45.
    • (2006) The Service Industries Journal , vol.26 , Issue.2 , pp. 119-145
    • Liang, C.J.1    Wang, W.H.2
  • 26
    • 0038695016 scopus 로고    scopus 로고
    • Relational bonds and customer's trust and commitment - a study on the moderating effects of website usage
    • Lin, N.P., Weng, J.C.M. and Hsieh, Y.C. (2003), "Relational bonds and customer's trust and commitment - a study on the moderating effects of website usage" in The Service Industries Journal, Vol. 23, No. 3, pp. 103-24.
    • (2003) The Service Industries Journal , vol.23 , Issue.3 , pp. 103-124
    • Lin, N.P.1    Weng, J.C.M.2    Hsieh, Y.C.3
  • 27
    • 35848967604 scopus 로고    scopus 로고
    • Culture, product type and price influences on consumer purchase intentions to buy personalized products online
    • Moon, J., Doren, C. and Tikoo, S. (2008), "Culture, product type and price influences on consumer purchase intentions to buy personalized products online" in Journal of Business Research, Vol. 61, No. 1, pp. 31-9.
    • (2008) Journal of Business Research , vol.61 , Issue.1 , pp. 31-39
    • Moon, J.1    Doren, C.2    Tikoo, S.3
  • 28
    • 0001154055 scopus 로고
    • Relationships between providers and users of market research: The dynamics of trust within and between organizations
    • August
    • Moorman, C., Zaltman, G. and Deshpande, R. (1992), "Relationships between providers and users of market research: the dynamics of trust within and between organizations" in Journal of Marketing Research, Vol. 29, August, pp. 314-29.
    • (1992) Journal of Marketing Research , vol.29 , pp. 314-329
    • Moorman, C.1    Zaltman, G.2    Deshpande, R.3
  • 29
    • 21344475322 scopus 로고
    • The commitment-trust theory of relationship marketing
    • July
    • Morgan, R.M. and Hunt, S.D. (1994), "The commitment-trust theory of relationship marketing" in Journal of Marketing, Vol. 58, July, pp. 20-38.
    • (1994) Journal of Marketing , vol.58 , pp. 20-38
    • Morgan, R.M.1    Hunt, S.D.2
  • 30
    • 0000424077 scopus 로고
    • Information and consumer behavior
    • March
    • Nelson, P. (1970), "Information and consumer behavior" in Journal of Political Economy, Vol. 78, March/April, pp. 311-29.
    • (1970) Journal of Political Economy , vol.78 , pp. 311-329
    • Nelson, P.1
  • 32
    • 22544457631 scopus 로고    scopus 로고
    • The performance implications of fit among business strategy, marketing organization structure, and strategic behavior
    • July
    • Olson, E.M., Slater, S.F. and Hult, T.M. (2005), "The performance implications of fit among business strategy, marketing organization structure, and strategic behavior" in Journal of Marketing, Vol. 69, July, pp. 49-65.
    • (2005) Journal of Marketing , vol.69 , pp. 49-65
    • Olson, E.M.1    Slater, S.F.2    Hult, T.M.3
  • 33
    • 33750824287 scopus 로고    scopus 로고
    • Factors influencing the effectiveness of relationship marketing: A meta-analysis
    • October
    • Palmatier, R.W., Dant, R.P., Grewal, D. and Evans, K.R. (2006), "Factors influencing the effectiveness of relationship marketing: a meta-analysis" in Journal of Marketing, Vol. 70, October, pp. 136-53.
    • (2006) Journal of Marketing , vol.70 , pp. 136-153
    • Palmatier, R.W.1    Dant, R.P.2    Grewal, D.3    Evans, K.R.4
  • 36
    • 0033092548 scopus 로고    scopus 로고
    • Customer benefits and company consequences of customer-salesperson relationships in retailing
    • Spring
    • Reynolds, K.E. and Beatty, S.E. (1999), "Customer benefits and company consequences of customer-salesperson relationships in retailing" in Journal of Retailing, Vol. 75, Spring, pp. 11-32.
    • (1999) Journal of Retailing , vol.75 , pp. 11-32
    • Reynolds, K.E.1    Beatty, S.E.2
  • 37
    • 11244296202 scopus 로고    scopus 로고
    • Relationship bonding and trust as a foundation for commitment in US-Mexican strategic alliances: A structural equation modeling approach
    • Rodriguez, C.M. and Wilson, D.T. (2002), "Relationship bonding and trust as a foundation for commitment in US-Mexican strategic alliances: a structural equation modeling approach" in Journal of International Marketing, Vol. 10, No. 4, pp. 53-76.
    • (2002) Journal of International Marketing , vol.10 , Issue.4 , pp. 53-76
    • Rodriguez, C.M.1    Wilson, D.T.2
  • 38
    • 33846246383 scopus 로고    scopus 로고
    • When customers receive support from other customers
    • Rosenbaum, M.S. and Massiah, C.A. (2007), "When customers receive support from other customers" in Journal of Service Research, Vol. 9, No. 3, pp. 257-70.
    • (2007) Journal of Service Research , vol.9 , Issue.3 , pp. 257-270
    • Rosenbaum, M.S.1    Massiah, C.A.2
  • 39
    • 0001762064 scopus 로고
    • Identification and analysis of moderator variables
    • August
    • Sharma, S., Durand, R. and Gur-Arie, O. (1981), "Identification and analysis of moderator variables" in Journal of Marketing Research, Vol. 18, August, pp. 291-300.
    • (1981) Journal of Marketing Research , vol.18 , pp. 291-300
    • Sharma, S.1    Durand, R.2    Gur-Arie, O.3
  • 40
    • 0036001754 scopus 로고    scopus 로고
    • Consumer trust, value, and loyalty in relational exchanges
    • January
    • Sirdeshmukh, D., Singh, J. and Sabol, B. (2002), "Consumer trust, value, and loyalty in relational exchanges" in Journal of Marketing, Vol. 66, January, pp. 15-37.
    • (2002) Journal of Marketing , vol.66 , pp. 15-37
    • Sirdeshmukh, D.1    Singh, J.2    Sabol, B.3
  • 41
    • 0032378596 scopus 로고    scopus 로고
    • Buyer-seller relationships: Bonds, relationship management and sex type
    • Smith, B. (1998), "Buyer-seller relationships: bonds, relationship management and sex type" in Canadian Journal of Administrative Sciences, Vol. 15, No. 1, pp. 76-92.
    • (1998) Canadian Journal of Administrative Sciences , vol.15 , Issue.1 , pp. 76-92
    • Smith, B.1
  • 42
    • 35349024966 scopus 로고    scopus 로고
    • How functional, psychological and social relationship benefits influence individual and firm commitment to the relationships
    • Sweeney, J.C. and Webb, D.A. (2007), "How functional, psychological and social relationship benefits influence individual and firm commitment to the relationships" in Journal of Business and Industrial Marketing, Vol. 22, No. 7, pp. 474-88.
    • (2007) Journal of Business and Industrial Marketing , vol.22 , Issue.7 , pp. 474-488
    • Sweeney, J.C.1    Webb, D.A.2
  • 44
    • 84992769402 scopus 로고    scopus 로고
    • Understanding relationship marketing outcomes: An integration of relational benefits and relationship quality
    • Thurau, T.H., Gwinner, K.P. and Gremler, D.D. (2002), "Understanding relationship marketing outcomes: an integration of relational benefits and relationship quality" in Journal of Service Research, Vol. 4, No. 3, pp. 230-47.
    • (2002) Journal of Service Research , vol.4 , Issue.3 , pp. 230-247
    • Thurau, T.H.1    Gwinner, K.P.2    Gremler, D.D.3
  • 45
    • 0002894830 scopus 로고    scopus 로고
    • Interaction, relationships and networks in business markets: An evolving perspective
    • Turnbull, P.W., Ford, D. and Cunningham, M.T. (1996), "Interaction, relationships and networks in business markets: an evolving perspective" in Journal of Business and Industrial Marketing, Vol. 11, Nos 3/4, pp. 44-62.
    • (1996) Journal of Business and Industrial Marketing , vol.11 , Issue.3-4 , pp. 44-62
    • Turnbull, P.W.1    Ford, D.2    Cunningham, M.T.3
  • 46
    • 33847131576 scopus 로고    scopus 로고
    • Service quality and customer retention: Building long-term relationships
    • Venetis, K.A. and Ghauri, P.N. (2004), "Service quality and customer retention: building long-term relationships" in European Journal of Marketing, Vol. 38, Nos 11/12, pp. 1577-98.
    • (2004) European Journal of Marketing , vol.38 , Issue.11-12 , pp. 1577-1598
    • Venetis, K.A.1    Ghauri, P.N.2
  • 47
    • 0035633656 scopus 로고    scopus 로고
    • Choice of supplier in embedded markets: Relationship and marketing program effects
    • April
    • Wathne, K.H., Biong, H. and Heide, J.B. (2001), "Choice of supplier in embedded markets: Relationship and marketing program effects" in Journal of Marketing, Vol. 65, April, pp. 54-66.
    • (2001) Journal of Marketing , vol.65 , pp. 54-66
    • Wathne, K.H.1    Biong, H.2    Heide, J.B.3
  • 48
    • 36348975780 scopus 로고    scopus 로고
    • Effect of online communication practices on consumer perceptions for performance uncertainty for search and experience goods
    • Weathers, D., Sharma, S. and Wood, S.L. (2007), "Effect of online communication practices on consumer perceptions for performance uncertainty for search and experience goods" in Journal of Retailing, Vol. 83, No. 4, pp. 393-401.
    • (2007) Journal of Retailing , vol.83 , Issue.4 , pp. 393-401
    • Weathers, D.1    Sharma, S.2    Wood, S.L.3
  • 49
    • 0032091498 scopus 로고    scopus 로고
    • A conceptual model and study of cross-cultural business relationships
    • Williams, J.D., Han, S.L. and Qualls, W.J. (1998), "A conceptual model and study of cross-cultural business relationships" in Journal of Business Research, Vol. 42, No. 2, pp. 135-43.
    • (1998) Journal of Business Research , vol.42 , Issue.2 , pp. 135-143
    • Williams, J.D.1    Han, S.L.2    Qualls, W.J.3


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.