The mediation of trust in country-of-origin effects across countries

Cross Cultural Management

Volumn 21, Issue 2, 2014, Pages 150-171

  Jiménez, Nadia ^a   Martín, Sonia San ^b  

^a UNIVERSIDAD AUTÓNOMA DE SAN LUIS POTOSÍ   (Mexico)

^b UNIVERSITY OF BURGOS   (Spain)

Author keywords

Animosity; Country of origin; Cross national; Mediation; Purchase intention; Trust

Indexed keywords

EID: 84901051081     PISSN: 13527606     EISSN: 17586089     Source Type: Journal    
DOI: 10.1108/CCM-12-2012-0113     Document Type: Article

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