Country of origin effects in developed and emerging markets: Exploring the contrasting roles of materialism and value consciousness

Journal of International Business Studies

Volumn 42, Issue 2, 2011, Pages 285-306

  Sharma, Piyush ^a  

^a HONG KONG POLYTECHNIC UNIVERSITY   (Hong Kong)

Author keywords

consumer ethnocentrism; country of origin effects; emerging markets; home country; materialism; value consciousness

Indexed keywords

EID: 79251527884     PISSN: 00472506     EISSN: 14786990     Source Type: Journal    
DOI: 10.1057/jibs.2010.16     Document Type: Article

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