Does image of country-of-origin matter to brand equity?

Journal of Product and Brand Management

Volumn 16, Issue 1, 2007, Pages 38-48

  Mohd, Norjaya Yasin ^a   Nasser, Mohd Noor ^b   Mohamad, Osman ^c  

^a UNIVERSITI KEBANGSAAN MALAYSIA   (Malaysia)

^b SCHOOL OF PHYSICS   (Malaysia)

^c GRADUATE SCHOOL OF BUSINESS   (Malaysia)

Author keywords

Brand awareness; Brand equity; Brand image; Brand loyalty; Country of origin; Malaysia

Indexed keywords

EID: 34247133140     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420710731142     Document Type: Article

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