Warranty strategy: A solution to hybrid product woes?

International Marketing Review

Volumn 16, Issue 1, 1999, Pages 40-64

  Tan, Soo Jiuan ^a   Leong, Wai Ying ^a  

^a NATIONAL UNIVERSITY OF SINGAPORE   (Singapore)

Author keywords

Consumer behaviour; Consumer's risk; Country of origin; International marketing; Product quality; Warranties

Indexed keywords

EID: 0001840279     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651339910257647     Document Type: Article

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