Crossover dreams: Consumer responses to ethnic-oriented products

Journal of Marketing

Volumn 70, Issue 2, 2006, Pages 35-51

  Grier, Sonya A ^a   Brumbaugh, Anne M ^b   Thornton, Corliss G ^c  

^a UNIVERSITY OF PENNSYLVANIA   (United States)

^b WAKE FOREST UNIVERSITY   (United States)

^c GEORGIA STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33646420378     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.70.2.35     Document Type: Review

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