The affective and cognitive components of country image: Perceptions of American products in Kuwait

International Marketing Review

Volumn 28, Issue 6, 2011, Pages 559-580

  Maher, Amro A ^a   Carter, Larry L ^b  

^a QATAR UNIVERSITY   (Qatar)

^b UTAH VALLEY UNIVERSITY   (United States)

Author keywords

Cognition; Cognitive and affective attitudes; Consumer behaviour; Country image; Country of origin; Kuwait

Indexed keywords

EID: 80055054090     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651331111181411     Document Type: Article

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