Home country bias in product evaluation: The complementary roles of economic and socio-psychological motives

Journal of International Business Studies

Volumn 38, Issue 3, 2007, Pages 361-373

  Verlegh, Peeter W J ^a  

^a ERASMUS UNIVERSITY   (Netherlands)

Author keywords

consumer ethnocentrism; ingroup bias; international marketing; social identity theory

Indexed keywords

EID: 34248325244     PISSN: 00472506     EISSN: 14786990     Source Type: Journal    
DOI: 10.1057/palgrave.jibs.8400269     Document Type: Article

References (43)

1. Alden, D.L., Steenkamp, J-.B.E.M. and Batra, R. (1999) 'Brand positioning through advertising in Asia, North America, and Europe: the role of global consumer culture', Journal of Marketing 63(1): 75-87.
2. Askegaard, S., Arnould, E. and Kjelgaard, D. (2005) 'Postassimilationist ethnic consumer research: qualifications and extensions', Journal of Consumer Research 32(2): 160-170.
3. Askegaard, S. and Ger, C. (1998) 'Product-country images: toward a contextualized approach', European Advances in Consumer Research 3: 50-58.
4. Bagozzi, R.P. and Warshaw, P.R. (1990) 'Trying to consume', Journal of Consumer Research 17(2): 127-140.
5. Baron, R.M. and Kenny, D.A. (1986) 'The moderator-mediator variable distinction in social psychological research: conceptual, strategic and statistical considerations', Journal of Personality and Social Psychology 51 (6): 1173-1182.
6. Batra, R., Ramaswamy, V., Alden, D.L., Steenkamp, J.-B.E.M. and Ramachander, S. (2000) 'Effects of brand local and nonlocal origin on consumer attitudes in developing countries', Journal of Consumer Psychology 9(2): 83-95.
7. Baumgartner, H. and Homburg, C. (1996) 'Applications of structural equation modeling in marketing and consumer research: a review', International Journal of Research in Marketing 13(2): 139-161.
8. Billig, M. (1995) Banal Nationalism, Sage: London, UK.
9. Brewer, M.B. (1979) 'In-group bias in the minimal intergroup situation: a cognitive-motivational analysis', Psychological Bulletin 86(2): 307-324.
10. Cialdini, R.B., Borden, R.J., Thorne, R., Walker, M.R., Freeman, S. and Sloan, L.R. (1976) 'Basking in reflected glory: three (football) field studies', Journal of Personality and Social Psychology 34(3): 366-375.
11. Cinnirella, M. (1997) 'Towards a European identity? Interactions between the National and European Social Identities Manifested by University Students in Britain and Italy', British Journal of Social Psychology 36(1): 19-31.
12. Crocker, J., Thompson, L.L., McGraw, K. and Ingerman, C. (1987) 'Downward comparison, prejudice, and evaluations of others: effects of self-esteem and threat', Journal of Personality and Social Psychology 52(6): 907-916.
13. Doosje, B., Branscombe, N., Spears, R. and Manstead, A. (1998) 'Guilty by association: when one's group has a negative history', Journal of Personality and Social Psychology 75(6): 872-886.
14. Duckitt, J. and Mphuthing, T. (1998) 'Croup identification and intergroup attitudes: a longitudinal analysis in South Africa', Journal of Personality and Social Psychology 74(1): 80-85.
15. Ellemers, N., Wilke, H. and Van Knippenberg, A. (1993) 'Effects of the legitimacy of low group or individual status on individual and collective identity enhancement strategies', Journal of Personality and Social Psychology 64(5): 766-778.
16. Elliott, C.R. and Cameron, R.C. (1994) 'Consumer perception of product quality and the country-of-origin effect', Journal of International Marketing 2(2): 49-62.
17. Engel, J.F., Blackwell, R. and Miniard, P. (1995) Consumer Behavior, 8th edn, Dryden Press: Forth Worth.
18. Feather, N.T. (1981) 'National sentiment in a newly independent nation', Journal of Personality and Social Psychology 40(8): 1017-1028.
19. Fornell, C. and Larcker, D. (1981) 'Evaluating structural equation models with unobservable variables and measurement error', Journal of Marketing Research 18(1): 39-50.
20. Frank, D. (1999) Buy American, Beacon: Boston, MA.
21. Ger, C. (1999) 'Localizing in the global village: local firms competing in global markets', California Management Review 41(4): 64-83.
22. Ger, C., Askegaard, S. and Christensen, A. (1999) 'Experiential nature of product-place images: image as a narrative', Advances in Consumer Research 26(1): 165-169.
23. Giddens, A. (1981) A Contemporary Critique of Historical Materialism, Macmillan: London.
24. Herche, J. (1992) 'A note on the predictive validity of the CETSCALE', Journal of the Academy of Marketing Science 20(3): 261-264.
25. Hewstone, M., Rubin, M. and Willis, H. (2002) 'Intergroup bias', Annual Review of Psychology 53(1): 575-604.
26. Klein, J.G. (2002) 'Us versus them, or us versus everyone? Delineating consumer aversion to foreign goods', Journal of International Business Studies 33(3): 345-364.
27. Klein, J.C., Ettenson, R. and Morris, M.D. (1998) 'The animosity model of foreign product purchase: an empirical test in the People's Republic of China', Journal of Marketing 62(1): 89-100.
28. Mackie, D.M. and Smith, E. (1998) 'Intergroup relations: insights from a theoretically integrative approach', Psychological Review 105(4): 499-529.
29. Netemeyer, R.C., Durvasula, S. and Lichtenstein, D.R. (1991) 'A cross-national assessment of the reliability and validity of the CETSCALE', Journal of Marketing Research 28(3): 320-327.
30. Nijssen, E.J. and Douglas, S.P. (2004) 'Examining the animosity model in a country with a high level of foreign trade', International Journal of Research in Marketing 21(1): 23-38.
31. Okechuku, C. and Onyemah, V. (1999) 'Nigerian consumer attitudes toward foreign and domestic products', Journal of International Business Studies 30(4): 611-622.
32. Orlove, B.S. and Bauer, A.J. (1997) 'Giving Importance to Imports: an Overview', in B.S. Orlove (ed.) The Allure of the Foreign: Foreign Goods in Postcolonial Latin America, University of Michigan Press: Ann Arbor, pp: 1-29.
33. Papadopoulos, N., Heslop, L.A. and Bamossy, G. (1990) 'A comparative image analysis of domestic versus imported products', International Journal of Research in Marketing 7(2): 283-294.
34. Penaloza, L. (1994) 'Atravesando fronteras/border crossings: a critical ethnographic exploration of the consumer acculturation of Mexican immigrants', Journal of Consumer Research 21(1): 32-54.
35. Roth, M.S. and Romeo, J.B. (1992) 'Matching product category and country image perceptions: a framework for managing country-of-origin effects', Journal of International Business Studies 23(3): 477-497.
36. Sarason, I.G., Smith, R.E. and Diener, E. (1975) 'Personality research: components of variance attributable to the person and the situation', Journal of Personality and Social Psychology 32(2): 199-204.
37. Shimp, T.A. and Sharma, S. (1987) 'Consumer ethnocentrism: construction and validation of the CETSCALE', Journal of Marketing Research 24(3): 280-289.
38. Steenkamp, J.-B.E.M., Batra, R. and Alden, D.L. (2003) 'How perceived brand globalness creates brand value', Journal of International Business Studies 34(1): 1-13.
39. Steenkamp, J.-B.E.M., ter Hofstede, F. and Wedel, M. (1999) 'A cross-national investigation into the individual and national cultural antecedents of consumer innovativeness', Journal of Marketing 63(2): 55-69.
40. Tajfel, H. (1978) 'Social Categorization, Social Identity and Social Comparison', in H. Tajfel (ed.) Differentiation Between Social Groups, Academic Press: London, UK, pp: 61-76.
41. Turner, J.C. (1999) 'Some Current Issues in Research on Social Identity and Self-Categorization Theories', in N. Ellemers et al. (eds.) Social Identity, Blackwell: Oxford, pp: 6-34.
42. Verlegh, P.W.J. and Steenkamp, J.-B.E.M. (1999) 'A review and meta-analysis of country-of-origin research', Journal of Economic Psychology 20(5): 521-546.
43. Verlegh, P.W.J., Steenkamp, J.-B.E.M. and Meulenberg, M.T.G. (2005) 'Country-of-origin effects in consumer processing of advertising claims', International Journal of Research In Marketing 22(2): 127-139.