Understanding Purchase Intention During Product-Harm Crises: Moderating Effects of Perceived Corporate Ability and Corporate Social Responsibility

Journal of Business Ethics

Volumn 102, Issue 3, 2011, Pages 455-471

  Lin, Chieh Peng ^a   Chen, Shwu Chuan ^a   Chiu, Chou Kang ^a   Lee, Wan Yu ^a  

^a NONE   (Taiwan)

Author keywords

affective identification; corporate ability; corporate social responsibility; purchase intention; trust

Indexed keywords

EID: 80051672726     PISSN: 01674544     EISSN: 15730697     Source Type: Journal    
DOI: 10.1007/s10551-011-0824-y     Document Type: Article

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