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Volumn 23, Issue 3, 2006, Pages 145-155

The impact of country of design and country of manufacture on consumer perceptions of bi-national products' quality: An empirical model based on the concept of fit

Author keywords

Consumer behaviour; Country of origin; Emerging markets; Perception; Product design

Indexed keywords


EID: 33646887237     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760610663303     Document Type: Article
Times cited : (114)

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