Resolving the impasse regarding research on the origins of products and brands

International Marketing Review

Volumn 28, Issue 5, 2011, Pages 473-485

  Samiee, Saeed ^a  

^a UNIVERSITY OF TULSA   (United States)

Author keywords

Brand origin; Consumer behaviour; Country of origin; International marketing research; Marketing strategy

Indexed keywords

EID: 80052555175     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651331111167598     Document Type: Review

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