The relationship between country-of-origin image and brand image as drivers of purchase intentions: A test of alternative perspectives

International Marketing Review

Volumn 28, Issue 5, 2011, Pages 508-524

  Diamantopoulos, Adamantios ^a   Schlegelmilch, Bodo ^b   Palihawadana, Dayananda ^c  

^a UNIVERSITY OF VIENNA   (Austria)

^b VIENNA UNIVERSITY OF ECONOMICS AND BUSINESS   (Austria)

^c UNIVERSITY OF LEEDS   (United Kingdom)

Author keywords

Brand image; Consumer behaviour; Country of origin

Indexed keywords

EID: 80052606859     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651331111167624     Document Type: Article

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