The fallout from French nuclear testing in the South Pacific: A longitudinal study of consumer boycotts

International Marketing Review

Volumn 22, Issue 2, 2005, Pages 199-224

  Ettenson, Richard ^a   Klein, Jill Gabrielle ^b  

^a The American Grad Sch of Intnl   (United States)

^b INSEAD   (France)

Author keywords

Brands; Consumer behaviour; International business

Indexed keywords

EID: 18244386950     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651330510593278     Document Type: Article

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