Contribution of cultural similarity to foreign products negotiation

Cross Cultural Management

Volumn 17, Issue 4, 2010, Pages 427-437

  Debabi, Mohsen ^a  

^a Ecole Superieure de Commerce de Tunis   (Tunisia)

Author keywords

Country of origin; Cultural studies; Emerging markets; International trade

Indexed keywords

EID: 78751494591     PISSN: 13527606     EISSN: 17586089     Source Type: Journal    
DOI: 10.1108/13527601011086612     Document Type: Article

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