Consumer ethnocentrism: An integrative review of its antecedents and consequences

International Marketing Review

Volumn 23, Issue 2, 2006, Pages 146-172

  Shankarmahesh, Mahesh N ^a  

^a UNIVERSITY OF MISSOURI ST LOUIS   (United States)

Author keywords

Consumers; Ethnocentrism

Indexed keywords

EID: 33645516197     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651330610660065     Document Type: Review

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