Modeling country image effects through an international crisis

International Marketing Review

Volumn 25, Issue 4, 2008, Pages 354-378

  Heslop, Louise A ^a   Lu, Irene R R ^b   Cray, David ^a  

^a CARLETON UNIVERSITY   (Canada)

^b YORK UNIVERSITY   (Canada)

Author keywords

Australia; Consumer behaviour; Country of origin; France; International business

Indexed keywords

EID: 47749152672     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651330810887440     Document Type: Article

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