Development and validation of a cross-nationally stable scale of consumer animosity

Journal of Marketing Theory and Practice

Volumn 19, Issue 2, 2011, Pages 235-252

  Hoffmann, Stefan ^a   Mai, Robert ^a   Smirnova, Maria ^b  

^a DRESDEN UNIVERSITY OF TECHNOLOGY   (Germany)

^b ST PETERSBURG STATE UNIVERSITY   (Russian Federation)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 79952778782     PISSN: 10696679     EISSN: None     Source Type: Journal    
DOI: 10.2753/MTP1069-6679190208     Document Type: Article

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