Consumer animosity, economic hardship, and normative influence: How do they affect consumers' purchase intention?

European Journal of Marketing

Volumn 44, Issue 7, 2010, Pages 909-937

  Huang, Yu An ^a   Phau, Ian ^b   Lin, Chad ^b  

^a NATIONAL CHI NAN UNIVERSITY   (Taiwan)

^b CURTIN UNIVERSITY   (Australia)

Author keywords

Consumer behaviour; Product quality; Recession; Social interaction; Taiwan

Indexed keywords

EID: 77954648137     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090561011047463     Document Type: Article

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