Brands and national image: An exploration of inverse country-of-origin effect

Place Branding and Public Diplomacy

Volumn 8, Issue 2, 2012, Pages 110-118

  White, Candace L ^a  

^a UNIVERSITY OF TENNESSEE   (United States)

Author keywords

brand image; country of origin effect; national reputation; public diplomacy

Indexed keywords

EID: 84864739202     PISSN: 17518040     EISSN: 17518059     Source Type: Journal    
DOI: 10.1057/pb.2012.6     Document Type: Article

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