Does country-of-origin matter in the relationship between brand personality and purchase intention in emerging economies? Evidence from China's auto industry

International Marketing Review

Volumn 25, Issue 4, 2008, Pages 458-474

  Wang, Xuehua ^a   Yang, Zhilin ^b  

^a MACAU UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Macao)

^b CITY UNIVERSITY OF HONG KONG   (Hong Kong)

Author keywords

Brand identity; China; Consumer behaviour; Country of origin

Indexed keywords

EID: 47749144432     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651330810887495     Document Type: Article

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