From “ancient” to “modern”: A cross-cultural investigation of electronic commerce adoption in Greece and the United States

Journal of Enterprise Information Management

Volumn 17, Issue 6, 2004, Pages 416-423

  Chai, Lin ^a   Pavlou, Paul A ^b  

^a UNIVERSITY OF SOUTHERN CALIFORNIA   (United States)

^b UNIVERSITY OF CALIFORNIA   (United States)

Author keywords

Consumer behaviour; Cross cultural studies; Customer relations; Electronic commerce; Relationship marketing

Indexed keywords

EID: 84986172446     PISSN: 17410398     EISSN: None     Source Type: Journal    
DOI: 10.1108/17410390410566706     Document Type: Article

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