Country-of-origin, animosity and consumer response: Marketing implications of anti-Americanism and Francophobia

International Business Review

Volumn 17, Issue 4, 2008, Pages 402-422

  Amine, Lyn Suzanne ^a  

^a SAINT LOUIS UNIVERSITY   (United States)

Author keywords

Animosity; Anti Americanism; Consumer response; Country of origin effects; Ethnography; Francophobia; International marketing

Indexed keywords

EID: 52149090997     PISSN: 09695931     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ibusrev.2008.02.013     Document Type: Article

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