Towards a cross-cultural typology of trust in B2B food trade

British Food Journal

Volumn 112, Issue 7, 2010, Pages 671-687

  Jan Hofstede, Gert ^a   Fritz, Melanie ^b   Canavari, Maurizio ^c   Oosterkamp, Elsje ^a   Van Sprundel, Gert Jan ^a  

^a WAGENINGEN UNIVERSITY   (Netherlands)

^b UNIVERSITY OF BONN   (Germany)

^c UNIVERSITY OF BOLOGNA   (Italy)

Author keywords

Business to business marketing; Food industry; International trade; Trust

Indexed keywords

EID: 77954625718     PISSN: 0007070X     EISSN: None     Source Type: Journal    
DOI: 10.1108/00070701011058226     Document Type: Article

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