Brand analysis of a US global brand in comparison with domestic brands in Mexico, Korea, and Japan

Journal of Product and Brand Management

Volumn 17, Issue 3, 2008, Pages 163-174

  Lee, Min Young ^a   Knight, Dee ^b   Kim, Youn Kyung ^c  

^a UNIVERSITY OF KENTUCKY   (United States)

^b UNIVERSITY OF NORTH TEXAS   (United States)

^c UNIVERSITY OF TENNESSEE   (United States)

Author keywords

Brand identity; Brands; Consumer marketing; Japan; Mexico; South Korea

Indexed keywords

EID: 45349098773     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420810875089     Document Type: Article

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