The stochastic modeling of purchase intentions and behavior

Management Science

Volumn 44, Issue 2, 1998, Pages 188-202

  Young, Martin R ^a   DeSarbo, Wayne S ^a   Morwitz, Vicki G ^a  

^a NONE

Author keywords

Bayesian Methods; Hierarchical Bayes; Markov Chain Monte Carlo; Measurement Error; Probit Regression; Purchase Intentions; Stochastic Models

Indexed keywords

COMPUTER SIMULATION; DATA REDUCTION; MARKOV PROCESSES; MATHEMATICAL MODELS; MEASUREMENT ERRORS; MONTE CARLO METHODS; REGRESSION ANALYSIS; SOCIAL ASPECTS;

BAYESIAN METHODS; GIBB SAMPLER; HIERARCHICAL BAYES; PROBIT REGRESSIONS;

PURCHASING;

EID: 0032000871     PISSN: 00251909     EISSN: None     Source Type: Journal    
DOI: 10.1287/mnsc.44.2.188     Document Type: Article

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