Further clarification on how perceived brand origin affects brand attitude: A reply to Samiee and Usunier

International Marketing Review

Volumn 28, Issue 5, 2011, Pages 497-507

  Magnusson, Peter ^a   Westjohn, Stanford A ^b   Zdravkovic, Srdan ^c  

^a NORTHERN ILLINOIS UNIVERSITY   (United States)

^b UNIVERSITY OF TOLEDO   (United States)

^c BRYANT UNIVERSITY   (United States)

Author keywords

Consumer attitudes; Consumer behaviour; Country of origin; Perception

Indexed keywords

EID: 80052575016     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651331111167615     Document Type: Article

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