The role of atmospheric cues in online impulse-buying behavior

Electronic Commerce Research and Applications

Volumn 12, Issue 6, 2013, Pages 425-439

  Floh, Arne ^a   Madlberger, Maria ^b  

^a UNIVERSITY OF SURREY   (United Kingdom)

^b UNIVERSITY OF VIENNA   (Austria)

Author keywords

Electronic commerce; Environmental psychology; Impulse buying; Online consumer behavior; Online shopping; Stimulus organism response model; Store atmosphere; Structural equation model

Indexed keywords

ENVIRONMENTAL PSYCHOLOGY; IMPULSE BUYING; ONLINE CONSUMER BEHAVIOR; ONLINE SHOPPING; STRUCTURAL EQUATION MODELING;

ELECTRONIC COMMERCE;

CONSUMER BEHAVIOR;

EID: 84887988753     PISSN: 15674223     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.elerap.2013.06.001     Document Type: Article

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