A multivariate analysis of web usage

Journal of Advertising Research

Volumn 39, Issue 2, 1999, Pages 53-68

  Korgaonkar, Pradeep K ^a   Wolin, Lori D ^a  

^a FLORIDA ATLANTIC UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 3242740243     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: None     Document Type: Article

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