Modeling the impact of internet atmospherics on surfer behavior

Journal of Business Research

Volumn 58, Issue 12, 2005, Pages 1632-1642

  Richard, Marie Odile ^a  

^a HEC MONTRÉAL   (Canada)

Author keywords

Atmospherics; Healthcare marketing; Internet; Model; Structural equations

Indexed keywords

EID: 27744590522     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2004.07.009     Document Type: Article

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