Modeling influences on impulse purchasing behaviors during online marketing transactions

Journal of Marketing Theory and Practice

Volumn 15, Issue 1, 2007, Pages 79-89

  Zhang, Xiaoni ^a   Prybutok, Victor R ^b   Strutton, David ^b  

^a NORTHERN KENTUCKY UNIVERSITY   (United States)

^b UNIVERSITY OF NORTH TEXAS   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33846473827     PISSN: 10696679     EISSN: None     Source Type: Journal    
DOI: 10.2753/MTP1069-6679150106     Document Type: Article

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