The Antecedents of Consumer Online Buying Impulsiveness on a Travel Website: Individual Internal Factor Perspectives

Journal of Travel and Tourism Marketing

Volumn 29, Issue 5, 2012, Pages 430-443

  Chih, Wen Hai ^a   Wu, Cedric Hsi Jui ^a   Li, Hung Jen ^a  

^a NATIONAL DONG HWA UNIVERSITY   (Taiwan)

Author keywords

buying impulsiveness; Hedonic consumption needs; impulsive buying tendency; normative evaluations; positive affect

Indexed keywords

EID: 84863852403     PISSN: 10548408     EISSN: None     Source Type: Journal    
DOI: 10.1080/10548408.2012.691393     Document Type: Article

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