The role of emotions in online consumer behavior: A comparison of search, experience, and credence services

Journal of Services Marketing

Volumn 26, Issue 7, 2012, Pages 535-550

  Mazaheri, Ebrahim ^a   Richard, Marie Odile ^b   Laroche, Michel ^b  

^a LAURENTIAN UNIVERSITY   (Canada)

^b John Molson School of Business   (Canada)

Author keywords

Credence attributes; Emotions; Experience attributes; Online consumer behavior; Search attributes; Shopping; Site atmospheric cues; Web sites

Indexed keywords

EID: 84867429745     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876041211266503     Document Type: Article

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