Fashion retailing and the bottom line: The effects of generational cohorts, gender, fashion fanship, attitudes and impulse buying on fashion expenditure

Journal of Retailing and Consumer Services

Volumn 17, Issue 1, 2010, Pages 43-52

  Pentecost, Robin ^a   Andrews, Lynda ^b  

^a GRIFFITH UNIVERSITY   (Australia)

^b QUEENSLAND UNIVERSITY OF TECHNOLOGY   (Australia)

Author keywords

Fashion expenditure; Gender and generational cohorts; Psychographic drivers

Indexed keywords

EXPENDITURE; GENDER; REGRESSION ANALYSIS; RETAILING;

EID: 72549104256     PISSN: 09696989     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretconser.2009.09.003     Document Type: Article

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