How does background music tempo work for online shopping?

Electronic Commerce Research and Applications

Volumn 11, Issue 3, 2012, Pages 299-307

  Ding, Cherng G ^a   Lin, Chien Hung ^a  

^a NATIONAL CHIAO TUNG UNIVERSITY   (Taiwan)

Author keywords

Arousal; Background music; E commerce; Hedonic products; Pleasure; Purchase intention; Trust; Utilitarian products

Indexed keywords

AROUSAL; BACKGROUND MUSICS; HEDONIC PRODUCTS; PLEASURE; PURCHASE INTENTION; TRUST; UTILITARIAN PRODUCTS;

INNOVATION; MARKETING;

ELECTRONIC COMMERCE;

EID: 84862866751     PISSN: 15674223     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.elerap.2011.10.002     Document Type: Article

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