Effects of media formats on emotions and impulse buying intent

Journal of Information Technology

Volumn 18, Issue 4, 2003, Pages 247-266

  Adelaar, Thomas ^a   Chang, Susan ^a   Lancendorfer, Karen M ^a   Lee, Byoungkwan ^a   Morimoto, Mariko ^a  

^a MICHIGAN STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

BEHAVIORAL RESEARCH; BROADBAND NETWORKS; CD-ROM; CUSTOMER SATISFACTION; ELECTRONIC COMMERCE; MARKETING; SENSORY PERCEPTION; SOCIAL ASPECTS; STEREOPHONIC RECORDINGS; TELECOMMUNICATION SERVICES; VIDEO RECORDING; WORLD WIDE WEB;

MEDIA FORMATS; MUSIC VIDEO RECORDINGS;

MULTIMEDIA SYSTEMS;

EID: 0346501843     PISSN: 02683962     EISSN: None     Source Type: Journal    
DOI: 10.1080/0268396032000150799     Document Type: Article

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