Application of the stimulus-organism-response model to the retail environment: The role of hedonic motivation in impulse buying behavior

International Review of Retail, Distribution and Consumer Research

Volumn 21, Issue 3, 2011, Pages 233-249

  Changa, Hyo Jung ^a   Eckmanb, Molly ^b   Yanb, Ruoh Nan ^b  

^a UNIVERSITY OF NORTH CAROLINA AT GREENSBORO   (United States)

^b Department of Environmental and Radiological Health Sciences   (United States)

Author keywords

Hedonic motivation; Impulse buying; Positive emotions; S o r model

Indexed keywords

EID: 79960691561     PISSN: 09593969     EISSN: 14664402     Source Type: Journal    
DOI: 10.1080/09593969.2011.578798     Document Type: Article

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