Web aesthetics effects on perceived online service quality and satisfaction in an e-tail environment: The moderating role of purchase task

Journal of Business Research

Volumn 63, Issue 9-10, 2010, Pages 935-942

  Wang, Yong Jian ^a   Hernandez, Monica D ^c   Minor, Michael S ^b  

^a OHIO UNIVERSITY   (United States)

^b UNIVERSITY OF TEXAS PAN AMERICAN   (United States)

^c TEXAS A AND M UNIVERSITY CORPUS CHRISTI   (United States)

Author keywords

Internet shopper behavior; Internet surfer behavior; Online service quality; Satisfaction; Web aesthetics; Web atmospherics

Indexed keywords

EID: 77955270472     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2009.01.016     Document Type: Article

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