The effect of online store atmosphere on consumer's emotional responses - An experimental study of music and colour

Behaviour and Information Technology

Volumn 28, Issue 4, 2009, Pages 323-334

  Cheng, Fei Fei ^a   Wu, Chin Shan ^b   Yen, David C ^c  

^a SOUTHERN TAIWAN UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Taiwan)

^b WUFENG INSTITUTE OF TECHNOLOGY   (Taiwan)

^c MIAMI UNIVERSITY   (United States)

Author keywords

Atmosphere; Emotional response; Internet shopping; Laboratory experiment

Indexed keywords

ATMOSPHERE; ATMOSPHERIC FACTORS; EMOTIONAL RESPONSE; EXPERIMENTAL STUDIES; INTERNET SHOPPING; LABORATORY EXPERIMENT; LABORATORY EXPERIMENTS; ONLINE STORE; PHYSICAL STORES; SENSORY STIMULUS; SHOPPING BEHAVIOUR; WEB SITE DESIGN;

COLOR; ELECTRONIC COMMERCE; INTERNET; RETAIL STORES; USABILITY ENGINEERING; WORLD WIDE WEB;

EXPERIMENTS;

EID: 70449589509     PISSN: 0144929X     EISSN: 13623001     Source Type: Journal    
DOI: 10.1080/01449290701770574     Document Type: Article

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