Effects of design factors on store image and expectation of merchandise quality in web-based stores

Journal of Retailing and Consumer Services

Volumn 15, Issue 4, 2008, Pages 237-249

  Oh, Jungmi ^a   Fiorito, Susan S ^b   Cho, Hira ^c   Hofacker, Charles F ^b  

^a DELAWARE STATE UNIVERSITY   (United States)

^b FLORIDA STATE UNIVERSITY   (United States)

^c OKLAHOMA STATE UNIVERSITY   (United States)

Author keywords

Merchandise quality; Store atmospheric design factors; Store image; Web based stores

Indexed keywords

CONSUMPTION BEHAVIOR; HYPOTHESIS TESTING; MARKETING; WORLD WIDE WEB;

EID: 43049097901     PISSN: 09696989     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretconser.2007.03.004     Document Type: Article

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